Industry News • May 27, 2020
Social Media Storefronts – Facebook Shops
Big news hit the ecommerce and social media industries last week when Facebook announced the launching of Facebook Shops. Shops is making it quicker and simpler for businesses to set up a single online store for customers to access on both Facebook and Instagram.
Our partner BigCommerce is one of the few chosen ecommerce platforms available to integrate Facebook Shops with. BigCommerce allows you to connect your online storefront’s catalog with Facebook to enhance your reach on the platforms where your customers spend the greatest amount of time. Within a few clicks, you can start selling your products on Facebook for free. Some of the major benefits brands can take advantage of, include:
- Listing your entire catalog to Facebook
- Seamlessly integrate your product catalog and automatically sync any changes made between your ecommerce store and social catalog
- Merchandising your product line
- Help highlight your available products through photo tagging your and creating collections to help create an organized shopping experience
- Mobile-friendly shopping
- Create the optimal shopping experience, regardless of the device your customer is viewing Facebook on
- Discovering storefronts through ads
- Launch target ads and stories on Facebook and Instagram to draw more attention to your catalog of products
With the world spending more time shopping online than ever before, the need to supplement the in-store shopping experience is crucial. Like a physical store experience, Facebook Shops gives customers the opportunity to connect with someone for help via direct messaging on What’s App, Messenger or Instagram Direct. Facebook states, “our goal is to make shopping seamless and empower anyone from a small business owner to a global brand to use our apps to connect with customers.” Building that lasting connection with customers through personalized ads, social shopping experience and seamless checkout will only further improve your ability to standout from your competition.
If you are interested in creating a Facebook Shops experience and integrating it with your BigCommerce store, contact our team today.